here's the problem...

the information out there about business finances is confusing, conflicting, and overwhelming to consume.

  • You don't understand the difference between a sole proprietor, an LLC, an S-corp, or something else!

  • You don't know what business bank accounts you need or where is best to set one up.

  • You don't know what registrations you're supposed to have as a business.

  • You don't know what taxes you're supposed to be paying or when they're due.

  • You're afraid the IRS is going to come after you and take you to jail. (this one I hear A LOT!)




sound familiar?

Can you imagine?

It'd look a little something like this...

  • Feel confident and ready to stay on top of things, making life so much easier.

  • Prepared to tackle your finances with ease and a solid plan to follow.

  • Feel excited about the financial side of your business and looking forward to scaling.

  • Ultimate clarity on the direction of your business and finances.




It really can be THAT easy.... 



  • Before you choose a business name, you need to do your research to make sure it's available!

  • Get clarity on how to choose the right bank and software to track your income and expenses.

  • Learn about the different entity types and see which one might be best fit for your business. (always consult a professional before making an official decision)

  • Understand what taxes you'll be responsible for and when they're due.

This is for

the start-up entrepreneur

the side-hustler with a growing product/service

the business veteran who hasn't taken care of their business setup

the worried business owner who wants to ensure they're covering their bases

still not sure? here's what it looks like on the inside!


and I enjoy helping female entrepreneurs run REALLY successful businesses!

I've been an accountant for roughly 8 years and Pretty Penny has been around for 3. My days are spent managing the finances for multi-million dollar companies - but I've noticed a huge gap in the industry!


Businesses of ALL sizes need access to resources that will help them be successful. The reality is that the information out there is confusing, conflicting, and overwhelming to consume.


I'm here to tell YOU that accounting doesn't have to be confusing. You can understand the information and I'm here to teach it to you in a way that is approachable. 


You can build the business of your dreams. You can define success for yourself and have everything you want out of life.


But you have to start with the foundation. Building a strong business foundation will set you up for long-term success.

Understanding the financial side of your business is just as important to your success as the quality of what you sell. 

Ashley is incredible! She offers so much knowledge, but keeps things simple and easy to apply to your business. 




Liza Kirk

Liza Kirk Photography

Ashley is cool, calm, collected & creative! I've never had an accounting experience like this that totally broke down the complexities of accounting and put it in a way I could understand, but also not be totally bored by!

Lauren Bordelon

Brand Good Time

I gained so much knowledge and clarity! Such a great help for my businesses and personal finances!




Ify Yvonne

Public Figure

Frequently asked questions

Here are a few answers to our most common questions

How long will I have access to Business Foundations?

How do I access the checklist?

Who is this checklist for?

Can I share this with my team/business partner?

I'm not good with finances, will this work for me?

Are there refunds?

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